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Sight at the End of the Funnel: How AI is Changing the Way Customers Are Won and Kept

Published Date: Thursday, Oct 29, 2026
Last Updated on: Thursday, Oct 29, 2026

AI is changing where buying decisions take shape. By the time a deal shows up in the pipeline, much of the decision has already been made out of sight.

In this white paper, Alex Gill, Global Head of Strategy at 91ÐÂÍøÕ¾, and Doug Bell, Fractional CMO at Chief Outsiders and Founder of Cannonball GTM, discuss why AI is forcing technology leaders to rethink how customers are won and kept.